Serving Freedom and Santa Cruz, CA — we're here to cut through the noise, help you read the label, and find what truly works for your pet.
Why Wishbone?
We carefully select every product on our shelves. The marketing world is loud and confusing — we're here to simplify it, help you understand what's really in the bowl, and give your pet a fresh start.
We stock brands where the ingredient list actually makes sense — no guesswork.
Family-owned and rooted in the Santa Cruz community.
Our passionate staff love helping you find what truly works for your pet.
New shipments arrive weekly — including frozen and refrigerated options.
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Freedom Location Only
Our Freedom location offers professional grooming and a self-wash station — so your pet can look and feel their best without the mess at home.
In Our Store
We hand-pick every brand on our shelves — only products we truly believe in make the cut.
What's Happening
Tips & Advice
Real advice from real pet lovers — nutrition, wellness, and everything in between.
The ingredient list tells the real story. Here's how we break it down so you don't have to guess.
Read more →Thinking about switching to raw? Here's everything you need to know to get started safely.
Read more →Our staff picks for the best canned and pouch options that even the fussiest cats can't resist.
Read more →