Two locations in Santa Cruz County. Real food, honest advice, and products we actually believe in.
Why Wishbone?
We carefully select every product on our shelves. The marketing world is loud and confusing — we're here to simplify it, help you understand what's really in the bowl, and give your pet a fresh start.
We stock brands where the ingredient list actually makes sense — no guesswork.
Family-owned and rooted in the Santa Cruz community.
Our friendly team is always happy to help you find what truly works for your pet.
New shipments arrive weekly — including frozen and refrigerated options.
Freedom Location Only
Our Freedom location offers professional grooming and a self-wash station — so your pet can look and feel their best without the mess at home.
In Our Store
We hand-pick every brand on our shelves — only products we truly believe in make the cut.
What's Happening
Tips & Advice
Real advice from real pet lovers — nutrition, wellness, and everything in between.
There's a hidden step between that label and what your dog or cat actually eats — and it changes everything.
Read more →It's one of the most overlooked parts of dog ownership — and your dog might already be telling you about it.
Read more →The answer might be simpler than you think — and once you understand it, the fix is pretty straightforward.
Read more →
